Manual is a design driven brand from Chicago, focusing on rituals and meaning over routine. On their website there is a short blurb about their philosophy:
In a world focused on speed and convenience, the act of preparing coffee manually and by-the-cup is a chance to truly slow down and enjoy the moment. As you master a manual brewing method, the ritual of preparing coffee becomes just as pleasurable as drinking it. Manual Coffeemaker was designed to celebrate this ritual of daily craft through a considered experience, a thoughtful interaction, and an understated design.
via Coffeemaker — Manual.