In Winter 2017, at Stanford d.school we are offering a new class: Ritual Design for Organizational Change.
Rituals have a special power to bring people together and give them a sense of purpose, values, and meaning. Especially in the realms of sports, politics, and religion, rituals unite people and bring out deep emotions.
How can we harness this power of rituals in other kinds of organizations? In this pop-out we will design new rituals for a company, to explore how design methods and creative improvisation can help us craft more meaningful culture.
Students will work in teams to rapidly prototype new rituals for our partner company, and they will learn video storytelling techniques to capture their designs. We welcome students who are interested in how to create stronger cultures in their own orgs and companies, and who want to explore humorous, strange, magical, and curious ways to do so.
Our daily lives are full of routines that give us comfort and stability, but also, can make us feel stagnated and bored. In this class, we will play with daily routines to see how to make them into meaningful delightful experiences. Meaningfulness could mean changing your behavior, building strong connections to people around you, connecting to your spirituality and higher values, or just creating a memorable time for yourself.
We will use rituals as our framework to design rich experiences around four everyday themes: food, grooming, productivity, and commuting. We will take existing routines, discover new meaning(s), and infuse ritual moments. Each student will develop and create their own ritual product, or service.
While building on the entire design process, in this class the focus will be on developing strong definition and ideation skills and using advanced tools such as experience/user journey mapping, abstract laddering and storyboarding. This class is for you if you are already comfortable with the design process but want to advance in crafting more nuanced design concepts.
Survey for Class Participants
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