Late night suit rituals

RItual Design Lab - David Letterman - suit of sponges

There is something magical, useless & bizarre about David Letterman’s 1980s series of suit-related adventures.  They are not exactly rituals per se, but there is some strange mojo going on that should be considered by a ritual designer in figuring out how to incorporate illogical but compelling factors into their plans.

The suit of alka-seltzer

The suit of sponges

The suit of magnets

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